Baby-Joy always adheres to the business philosophy of "creating unique value for customers" for in-depth understanding of customer and market demand, full use of network channels to establish based on the traditional sales channels the E-business (B2C) platform. The company has a three-dimensional distribution network that integrates traditional sales and B2C. With creatively positioned products and service value, we have designed products and services for long-term development and customer satisfaction.

Whiling maintaining food supplement biscuit sales, we stress on baby food and supplies, gather opportunities for development, continue to strengthen and enhance the brand image and brand recognition of Baby-Joy, become a provider of a full range of baby products and services, develop more new business opportunities and open up more profitable channels, thus achieving diversified business strategy model.